How To Build A Successful Startup: The Hoodie

June 26, 2017

If you search the internet for advice on how to build a saas startup, you’ve undoubtedly come across this advice:

Choose a market and start talking to people to discover their pain points before you start building anything.

Validate your idea - get customers to prepay for your product.

Build an email list

If you’re not embarrassed by the first version of your app you’ve shipped too late

And so on.

While a lot of the advice out there is helpful, much of it overlooks the number one thing that will determine the success or failure of a startup, the hoodie.

First off, the godfather of the startup hoodie, Facebook (which is worth $450 billion) founder Mark Zuckerberg.

Yes, I realize Zuckerberg looks like he just rolled out of bed after a twelve hour Counter Strike marathon, but that stock price doesn’t lie.

Next, let’s take a look at Drew Houston from Dropbox (valued at $10 billion in 2014)

In this picture Houston is going for the classic startup hoodie look, a hoodie with your logo on it. It’s the equivalent of a layup in basketball. It’s not flashy, but it get’s points on the board (although if you’re watching the WNBA, then a layup could be considered flashy).

Unlike the last picture, Houston decided to push the envelope with this getup. It’s a bold strategy to wear a hoodie underneath a sport coat style jacket, but Houston realized he had to push it a bit in order to get his company to the next level.

I could go on, but I think I’ve proven my point.

If you want to build a successful startup, buy a sweet hoodie.

In part two on startup success, I’ll discuss the importance of exposed red brick in your workspace.